Author: Alice Wessendorf

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Is time running out? The Demise of the Newspaper

I do have to step back and separate this from the current economic crisis and realize that the demise of the print newspaper may be inevitable. After all as we become an increasingly digitized society information that is changing by the moment does indeed lend itself to the medium. But there is still an in depth reporting and insight, a richness, to the printed newspaper that I don’t believe you will ever get online. Not to mention the importance of locally relevant stories. … Continue readingIs time running out? The Demise of the Newspaper

Twitter…tweet tweet. Now what? A Beginner’s Guide to Twitter Apps

So you’ve done it. You’ve finally gotten yourself a Twitter account. You’ve made your first tweets. You may even be following someone else’s tweets. Now what?

Now is the time to get introduced to some Twitter Apps that will enrich your Twitter experience, or at the very least amuse and entertain you for a few minutes. … Continue readingTwitter…tweet tweet. Now what? A Beginner’s Guide to Twitter Apps

Demystifying Email Marketing Jargon for the Small Business Owner: Part One of Three

The fact is that while e-mail marketing should of course be entered into thoughtfully there is simply no reason for it to be intimidating or mysterious. This is the first of three articles designed to demystify the jargon surrounding email marketing. Once you know your CPM from your conversion rates and your Opt Outs from your Open Rates you will be well on your way to taking that leap into designing your first email marketing campaign. … Continue readingDemystifying Email Marketing Jargon for the Small Business Owner: Part One of Three

The power of being unique: 3 easy steps to honing your marketing message

An important point to note here is that if you are not offering anything unique you need to consider modifying your business model to make yourself unique. This is so vital to making your business successful that it is worth the time and effort you will invest in it. … Continue readingThe power of being unique: 3 easy steps to honing your marketing message

Want your next print project to “go green”? Top Tips to help you make the transition

Hey, you’ve seen an Inconvenient Truth. You know the deal. You aren’t going to be the one responsible for the polar bears not having ice to walk on. You probably already have made some environmentally conscious changes in your own life….

…now you want to take the next step and bring that green attitude into your work. But how you ask? This easy guide will help you get started on making your next print project a greener one. … Continue readingWant your next print project to “go green”? Top Tips to help you make the transition