Square

Store Brand a Real Value: Guaranteed Value FTW!

I am a bit of a packaging whore. I tend to notice packaging and I am not ashamed to admit I will readily buy something based on packaging alone (although I am happy to say I will not continue to buy it if the product doesn’t measure up). … Continue readingStore Brand a Real Value: Guaranteed Value FTW!

Feeling Social? 6 Pointers for Dipping Your Toe Into the Social Media Marketing Pool

Social Media Marketing is about conversations and connections not advertising. Don’t hawk your wares, converse. Think of it as a business cocktail meet and greet. Meet people, ask and answer questions, don’t sell. … Continue readingFeeling Social? 6 Pointers for Dipping Your Toe Into the Social Media Marketing Pool

Why Understanding the Paradox of Choice Will Make you a Better Marketer

Don’t overwhelm your consumer with too many choices. Make the decision making easy for them. This doesn’t mean to not ever give your customers choices. Just edit them and give only the ones that truly matter. You will be rewarded in the end with more sales. … Continue readingWhy Understanding the Paradox of Choice Will Make you a Better Marketer