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Feeling Social? 6 Pointers for Dipping Your Toe Into the Social Media Marketing Pool

Social Media Marketing is about conversations and connections not advertising. Don’t hawk your wares, converse. Think of it as a business cocktail meet and greet. Meet people, ask and answer questions, don’t sell. … Continue readingFeeling Social? 6 Pointers for Dipping Your Toe Into the Social Media Marketing Pool

Why Understanding the Paradox of Choice Will Make you a Better Marketer

Don’t overwhelm your consumer with too many choices. Make the decision making easy for them. This doesn’t mean to not ever give your customers choices. Just edit them and give only the ones that truly matter. You will be rewarded in the end with more sales. … Continue readingWhy Understanding the Paradox of Choice Will Make you a Better Marketer

Paths, Roads, Trails, Streets: Everyone Has One to Walk

It is not always easy, but I am going to try to always pick the path with heart. I will undoubtedly forget and veer off course…a lot…but I hope more often than not I will find myself following the path with heart.Which path will you choose? … Continue readingPaths, Roads, Trails, Streets: Everyone Has One to Walk