The Dominos vs Subway War

So the war between Domino’s and Subway  reached a new high last night when Domino’s President, David Brandon, went on national TV and literally burned the advertising cease and desist letter that Subway had sent them.  The ad in question is one in which Domino’s claims people prefer their new hot sandwiches 2 to 1 over Subway’s.

You can go read a detailed article on what the exact issues Subway has with the ad  here at AdWeek.

I personally think Subway is coming out on the losing end of this fight. Right now they are looking silly and petty. Meanwhile Domino’s is looking clever and funny.

I fail to understand why Subway doesn’t seize this opportunity to get clever themselves. Counter with something brash, new and memorable. Quiznos was left chasing Subway’s $5 footlong campaign in which they effectively established the new price point for subs industry wide. Why not step up to the plate and challenge Domino’s now?

The world is watching Subway. Ball is in your court. What is your next move?

[Photo is courtesy of Rick:  http://www.everystockphoto.com/photo.php?imageId=1282459 ]