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Demystifying Email Marketing Jargon for the Small Business Owner: Part One of Three

The fact is that while e-mail marketing should of course be entered into thoughtfully there is simply no reason for it to be intimidating or mysterious. This is the first of three articles designed to demystify the jargon surrounding email marketing. Once you know your CPM from your conversion rates and your Opt Outs from your Open Rates you will be well on your way to taking that leap into designing your first email marketing campaign. … Continue readingDemystifying Email Marketing Jargon for the Small Business Owner: Part One of Three