Proof that it’s not the cash you spend…
…on the advertising. It’s the creativity behind it. I call this one a win. … Continue readingProof that it’s not the cash you spend…
Tag: marketing
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Clever..hm, I think…Gas-vertising…
Clever is certainly in the eye of the beholder. But when you have a product to market like anti-gas pills you can hide in embarrassment and go the boring route … Continue readingClever..hm, I think…Gas-vertising…
Toe tapping music…from a shoe…
Nike had some shoes engineered to make music. No, I have no idea why. Except of course to market their NIKE FREE RUN+ running shoes. And I totally don’t see the connection there. But who am I to judge? … Continue readingToe tapping music…from a shoe…
Timeless design circa the 70’s…
Lovely vintage 70’s ad/poster for Air Canada. Simple and clean. Beautiful colors. Looks as good and feels as relevant today as when it was made. Well done sirs, well done.
Don’t be careless like Hildegarde…
Vintage ad time. This is a 1936 ad for Lux detergent “for underthings.” … Continue readingDon’t be careless like Hildegarde…
Hot Pockets a Health Food?
So yesterday I am standing in the kitchen waiting for the microwave to ding and while I wait I am reading the side of the Hot Pockets packaging. … Continue readingHot Pockets a Health Food?
T.S. Elliot was half right: Coffee-Mate Marketing Win
T.S. Elliot once wrote, in the Love Song of J. Alfred Prufrock, “I have measured out my life with coffee spoons.” For me maybe it would be more like half my life. I came to my coffee addiction a bit later in life than most. It was less than five years ago when I took up the mug and never looked back. … Continue readingT.S. Elliot was half right: Coffee-Mate Marketing Win
A Reminder to Check 1, 2, 3 Times and then Once More: Junonia Pricing Fail
I do have to add however that I love Junonia. Their products are awesome and their customer service rocks. You can’t go wrong buying from them. If they would only bring back my favorite swimsuit we could be total bestest of friends again. … Continue readingA Reminder to Check 1, 2, 3 Times and then Once More: Junonia Pricing Fail
Feeling Social? 6 Pointers for Dipping Your Toe Into the Social Media Marketing Pool
Social Media Marketing is about conversations and connections not advertising. Don’t hawk your wares, converse. Think of it as a business cocktail meet and greet. Meet people, ask and answer questions, don’t sell. … Continue readingFeeling Social? 6 Pointers for Dipping Your Toe Into the Social Media Marketing Pool
Why Understanding the Paradox of Choice Will Make you a Better Marketer
Don’t overwhelm your consumer with too many choices. Make the decision making easy for them. This doesn’t mean to not ever give your customers choices. Just edit them and give only the ones that truly matter. You will be rewarded in the end with more sales. … Continue readingWhy Understanding the Paradox of Choice Will Make you a Better Marketer