The Year the Media Died: “Mad Avenue Blues”
Sung to Don McLean’s “American Pie” this was written and produced in a single day by L. McDuff (pen name). … Continue readingThe Year the Media Died: “Mad Avenue Blues”
Category: marketing
Square
T.S. Elliot was half right: Coffee-Mate Marketing Win
T.S. Elliot once wrote, in the Love Song of J. Alfred Prufrock, “I have measured out my life with coffee spoons.” For me maybe it would be more like half my life. I came to my coffee addiction a bit later in life than most. It was less than five years ago when I took up the mug and never looked back. … Continue readingT.S. Elliot was half right: Coffee-Mate Marketing Win
A Reminder to Check 1, 2, 3 Times and then Once More: Junonia Pricing Fail
I do have to add however that I love Junonia. Their products are awesome and their customer service rocks. You can’t go wrong buying from them. If they would only bring back my favorite swimsuit we could be total bestest of friends again. … Continue readingA Reminder to Check 1, 2, 3 Times and then Once More: Junonia Pricing Fail
Store Brand a Real Value: Guaranteed Value FTW!
I am a bit of a packaging whore. I tend to notice packaging and I am not ashamed to admit I will readily buy something based on packaging alone (although I am happy to say I will not continue to buy it if the product doesn’t measure up). … Continue readingStore Brand a Real Value: Guaranteed Value FTW!
The Monetization of Twitter: Has Hootsuite Fired the Starting Pistol?
Hootsuite just announced via their blog that they, amongst all the chatter of how to monetize Twitter, have just gone ahead and done just that. … Continue readingThe Monetization of Twitter: Has Hootsuite Fired the Starting Pistol?
Feeling Social? 6 Pointers for Dipping Your Toe Into the Social Media Marketing Pool
Social Media Marketing is about conversations and connections not advertising. Don’t hawk your wares, converse. Think of it as a business cocktail meet and greet. Meet people, ask and answer questions, don’t sell. … Continue readingFeeling Social? 6 Pointers for Dipping Your Toe Into the Social Media Marketing Pool
Why Understanding the Paradox of Choice Will Make you a Better Marketer
Don’t overwhelm your consumer with too many choices. Make the decision making easy for them. This doesn’t mean to not ever give your customers choices. Just edit them and give only the ones that truly matter. You will be rewarded in the end with more sales. … Continue readingWhy Understanding the Paradox of Choice Will Make you a Better Marketer
Orange You Excited I Didn’t Say Bananna again? Tropicana’s New Look.
Turns out the block of color on the front is actually a picture of a glass of orange juice that wraps around the side of the package. This fact was totally lost on me when I walked by the display. I am guessing the same is true for others. … Continue readingOrange You Excited I Didn’t Say Bananna again? Tropicana’s New Look.
The Dominos vs Subway War
I personally think Subway is coming out on the losing end of this fight. Right now they are looking silly and petty and Domino’s is looking clever and funny. I don’t understand why Subway doesn’t seize this opportunity to get clever themselves. Counter with something brash and new and memorable. … Continue readingThe Dominos vs Subway War
Demystifying Email Marketing Jargon for the Small Business Owner: Part One of Three
The fact is that while e-mail marketing should of course be entered into thoughtfully there is simply no reason for it to be intimidating or mysterious. This is the first of three articles designed to demystify the jargon surrounding email marketing. Once you know your CPM from your conversion rates and your Opt Outs from your Open Rates you will be well on your way to taking that leap into designing your first email marketing campaign. … Continue readingDemystifying Email Marketing Jargon for the Small Business Owner: Part One of Three