Social Media Marketing is about conversations and connections not advertising. Don’t hawk your wares, converse. Think of it as a business cocktail meet and greet. Meet people, ask and answer questions, don’t sell. … Continue readingFeeling Social? 6 Pointers for Dipping Your Toe Into the Social Media Marketing Pool
Don’t overwhelm your consumer with too many choices. Make the decision making easy for them. This doesn’t mean to not ever give your customers choices. Just edit them and give only the ones that truly matter. You will be rewarded in the end with more sales. … Continue readingWhy Understanding the Paradox of Choice Will Make you a Better Marketer
Turns out the block of color on the front is actually a picture of a glass of orange juice that wraps around the side of the package. This fact was totally lost on me when I walked by the display. I am guessing the same is true for others. … Continue readingOrange You Excited I Didn’t Say Bananna again? Tropicana’s New Look.
I personally think Subway is coming out on the losing end of this fight. Right now they are looking silly and petty and Domino’s is looking clever and funny. I don’t understand why Subway doesn’t seize this opportunity to get clever themselves. Counter with something brash and new and memorable. … Continue readingThe Dominos vs Subway War
I am all for being clever and pushing the envelope in advertising, but this ad for Lactycd is more than a little disturbing and just has me scratching my head. … Continue readingGives new meaning to the term crotch shot
Done right banners can still drive traffic to your site and build brand awareness (personal or product). … Continue readingBanner Ad Bonanza: Banner ad success in three easy steps